The answer to the question & # 39; how travel is transforming the fashion industry & # 39; is simple!
When an Asian tourist with a high socio-economic status goes to the US and trades fashion equipment; they bring with them the international market. When they catch the attention of the best fashion brands, they meet their needs for those brands. These same brands, having seen the effect of the rise in tourism, have begun to create unique marketing campaigns that empower their international buyers. They would give people special offers, personal shoppers or even a language translator to help the market grow in their country. So in this article we are going to talk about this topic in detail!
The travel industry and social media are changing the fashion industry:
Today, being able to reach your target audience via the Internet is more important than anything else!
If a brand fails, you can see a significant drop in sales. It could be through social media and digital marketing or e-commerce, but the new revolution in the fashion industry is how internet famous your brand is. Models, makeup artists, producers and stylists are hired more for their influence on social media than their talents. The more followers on Instagram or Twitter, the more your brand will sell. It is the new formula that is reshaping the fashion industry.
Brands that still adhere to the traditional marketing style have lost their relevance in the industry and their sales. Three out of four buyers are likely to buy a brand & # 39; s products after seeing it or hearing about it online. Social media is transforming the fashion industry because people now want to experience firsthand what they buy via Snapchats or tweets online. If a consumer does not find their desired brand online, they move on to the next big brand online and serve their wishes.
Today, a person's social status is determined by their extravagant travels and experiences rather than the Jimmy Choos they carry or the bag they carry. It's about lavish adventures abroad and not how much you spend on your watches or clothes. There has been a break in the fashion industry that has created a shift in the way they do things now. Designers and brands all over the world are trying to change themselves to fit the new demographic trends. How travel changes the fashion industry. Chinese tourists traded about a record $ 229 billion. Dollars with expensive goods in the year 2015. But with the new wave of preferences for destinations rather than lavish goods, brands have begun to adjust to the same trend. They are now trying to reach different regions of the world by marketing their campaigns in a way that they get & # 39; the experience & # 39; people want. These are just some of the ways high-end travel is transforming the fashion industry!
New hotel brands are transforming the travel industry:
Today, with the emergence of travelers in every industry, it has become a new trend for large hotel companies to roll out new varieties within the hotel industry. They brand existing hotels with new portfolios. It has become a new business strategy where they offer you captivating designs, intricate details for the menus, striking artworks and emphasizing local cultures. These new hotel brands offer a new way to experience your hotel stay. They all promise uniqueness while remaining consistent with their quality and service. Below is a list of such hotels that have tried to bring together a combination of reliable quality and exclusive experiences.
Marriott Hotels by Marriott:
They are a collection of hotels centered on design, and such hotels provide their guests with energetic atmospheric living rooms. They were located in France, Spain, Portugal and Italy and most recently in New Orleans. It is mainly for travelers who want to stay at Cosmopolitan hotels in cities.
Canopy by Hilton:
They have combined charm from newly built and renovated buildings. Their designs are locally influenced and have classic significance. They have also signed up to be in the neighborhoods of the Pearl District of Oregon, Portland, Ithaca Commons in Upstate New York and downtown Nashville. It is basically for travelers who want a relaxing time, sample beer and relaxing activities.
Cordis Hotels and Resorts:
They are a collection of upscale hotels with outstanding architecture and design by Langham Hospitality Group. They recently opened this summer in The Langham Place Mongkok, Hong Kong. They also plan to open in China, New York, San Francisco, Miami, Singapore, Dubai, Bangkok, Bali, Sri Lanka, Los Angles, London and Orlando. It is intended for travelers who are on a business trip but who also want their luxury!
Curio a collection of Hilton:
These are a number of five and four star hotels with unique qualities all over the world. Curio-affiliated hotels include places like SLS Las Vegas; Highland, Dallas; Franklin Hotel, Chapel Hill, North Carolina; Providence Biltmore, Rhode Island; and Diplomat Resort and Spa Hollywood, Florida. Next will be in Portland, Oregon; Sarasota, Florida; Houston and Doha, Qatar. It is intended for business travelers who want the luxury of Hilton along with the new unique luxury.
These Inter Continental Hotel Group hotels are created with regard to health and wellness. They provide yoga mats in your room, organic and fresh food, etc. Their locations are in Rockville, Maryland and Norwalk, Connecticut for the time being, but they will soon open in the Midtown East, Midtown West and Brooklyn areas of New York. These hotels are for those IHG-tall people who would rather not be in a sad looking place and expect the usual luxury and comfort.
These are stylish, unusual features that provide sanctuary for the family and professors visiting colleges. They took place in Graduate Tempe, Arizona and The Graduate Athens near the University of Georgia. They will soon open in Oxford, Mississippi; Madison, Wisconsin; Lincoln, Nebraska; and Charlottesville, Virginia. It's a definite upgrade from hotels with poor services!