I recently gave workshop seminars at a conference in Scottsdale, Arizona. Both were creating effective presentations, but one was called PowerPoint 101, for intermediate users, and one was called Advanced PowerPoint, for advanced users.
In the advanced session, I covered using video, Adobe Flash and animation. I also discussed the concept of a visual menu with links to sections in the presentation.
In this case, however, I refined the idea for use as a sales presentation. The conference was intended for Financial & Insurance Conference Planners, and many "hospitality partners" attended – sales representatives for hotels and travel agencies. These people often use PowerPoint to present their businesses & # 39; venues and services.
To show you how this works, I created a fictional hotel, the Shangri-La Hotel, and used it for the presentation. It's a great place to go!
In this example, the representative wants to discuss the following topics with the potential client:
* The beautiful rooms
* The sumptuous dining, for guests and for large groups
* Facilities include pool, sauna and fitness center
* Conference and meeting rooms
* The activities available locally
The first slide has a photo of the hotel, with AutoShapes exclamations pointing to the different areas. Each callout is a hyperlink to the relevant slide in the presentation. (If you had multiple slides on each topic, you would hyperlink to the first slide in this section.)
For example, there would be a slide for the meeting rooms. Hyperlinks to "I like to do business here" to this slide.
Place a "badge" in the upper left corner that is a hyperlink back to the menu. This can be an AutoShape or an image. You place this on each slide so you can easily click on it to return to the menu at any time.
This type of arrangement allows the representative to conduct a client-centered presentation. Some clients are more interested in the meeting rooms; others are more interested in the rooms. So you can move around the presentation according to the potential client's request. It is very considerate of the client's needs and desires. If the client has no preference, the representative can use hyperlinks in any order to run the presentation.
To insert the calls, click AutoShapes in the Drawing toolbar and select Callouts. (In PowerPoint 2007, click the Insert tab and select Shapes.) Then select one of the options. You can then enter text for the call. You can drag the dot, shown with a yellow diamond, anywhere you want.
To add hyperlinks, click on the outer edge of an AutoShape. Then choose Insert> Hyperlink. (In 2007, click Hyperlink on the Insert tab.) In the Insert Hyperlink dialog box, click the Place button in this document on the left. You can then select the object image you want from the list of slides that appear.
When placing the "badge" on the second slide, add a hyperlink to the first slide. Then copy and paste it into all the other slides. The hyperlink comes with AutoShape or image! If you want, you can place the sign on the slide master.
– This article in its original form may have included images and / or other media.